PE7039 - Digital Entrepreneurship

You will learn through a mix of online learning resources housed within the module Blackboard site, with additional online workshops, tutor guidance and feedback, and independent directed and self-directed learning. Importantly, you will also learn from your experience of professional practice, through reflecting on your experiences and applying your knowledge from the module to practices in the workplace. The workshops will introduce you to theories and concepts and allow you to discuss with the tutors and your peers (via the discussion board and Blackboard Collaborate) how these relate to your own work-based experiences and practice. The workplace provides an opportunity for you to put your own knowledge and skills into practice and review your learning with peers and managers, as well as with fellow students via the module discussion board. This will improve your understanding on the different approach to develop digital interventions.

The interactive workshop sessions provided online via the module Blackboard portal will provide you with a theoretical underpinning of the module content, supported by online interactive discussion.

The module has a supporting reading list that provides you with an opportunity to see how theories from different areas of entrepreneurial and managerial studies (finance, marketing, competition, regulation, etc.) can be applied to build and enhance digital enterprises.

Your directed study will support the work you have undertaken in the interactive sessions. Independent learning time is set aside for learning activities, self-identified by you, to gain a deeper and broader knowledge of the subject. You may undertake further reading.

The continuous practical nature of the interactive workshops and the online discussion boards means that tutor (formative) feedback will be received continuously, via the online discussion board and Blackboard Collaborate. Discussion board evaluations, tutor and peer feedback and directed learning activity provide formative assessment.

Your learning is supported by a Teaching and Learning Plan, offering guidance on reading to prepare for workshops and help with the completion of the assessment. Within this plan there are also suggested learning activities, which guide you in your independent learning. These activities allow you to reflect and evaluate your knowledge and skills and in this area. Throughout, the emphasis will be on high levels of student participation, both individually and within small groups or teams via the discussion board and Blackboard Collaborate.
You can therefore expect the reflective-practitioner approach to learning to be embedded in all workshop sessions through undertaking activities which enable you to apply theory to 'real-life' situations, critically analysing and making recommendations for appropriate ways forward for the organization/individual.

Support will be provided to you by a member of academic staff leading the module and providing the interactive workshop input. The module tutor will support the online discussion board and may be contacted individually or by groups of students via the discussion board and Blackboard Collaborate. This support is part of the module’s e-learning portal, which houses workshop materials, case studies and how-to multimedia & text files.

You will also receive with a wide-ranging electronic reading list that comprises of various books, conference papers and journal articles that showcase the application of various enterprise skills in the module.

The module assessment consists of several inter-related tasks which will be distributed throughout your teaching semester, with ongoing discussion and support by means of the discussion board and Blackboard Collaborate. This will encourage your active participation in the learning process throughout the semester. Your work on these tasks will be the focus of your final enterprise report, representing 100% of the assessed work on this module.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
• MLO1: Understand the nature and process of digital entrepreneurship.
• MLO2: Understand and demonstrate the role of digital technologies throughout the stages of entrepreneurial projects.

Intellectual / Professional skills & abilities:
• MLO3: Development of abilities associated with the digital entrepreneurship process and project management skills for future professional development.
• MLO4: Demonstrate and assess the effectiveness of communication in an entrepreneurial setting.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• MLO5: Understand ethical issues associated with digital technologies

The summative assessment is an individual assignment which is a written business report on a case study of digital entrepreneurship (4,000 words) which is submitted at the end of the module. This assessment component is worth 100% of the module mark.

This assesses MLO1-MLO5 inclusive.

Formative assessment will take place through group work, assignment discussion and reflection, case study activity, and interactive (discussion board based) theory/practice related discussions.

Criteria will be provided to enable you to understand what is expected in the assignment and how you will be assessed on your performance.

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Digital Entrepreneurship is an innovative, contemporary subject area focused on students' interest in entrepreneurial projects. It adopts a variety of cutting edge technologies. You will learn the essentials of digital entrepreneurship process delivered through a series of interactive workshops, supported by online discussion with the module tutor and fellow students.

This module is focused on developing entrepreneurial and managerial skills in the context of digital entrepreneurship. Therefore, much more time is dedicated in the interactive workshops and supporting online discussions towards understanding the digital entrepreneurship process. Successful completion of this module will endow students with potential employability and entrepreneurial skills designed to differentiate them in the job market.

All activities contribute towards a final assessment, which a 4,000-word individual report is focussed on a digital entrepreneurship case study.