SM9702 - Managing in the Digital Economy

The module is delivered through a combination of taught sessions, directed learning and independent learning. During the taught sessions a range of learning and teaching approaches will be adopted including tutor-led discussions providing context to the theoretical concepts and practical tools and techniques, illustrative international case studies that form the basis for group problem solving and digital strategy exercises. This will be followed by a critical analysis and discussions of the topical issues, challenges and problems identified. Directed learning will be signposted through the module’s e-learning platform. In addition you will be expected to engage in independent learning on the topic.

The module is delivered by an experienced teaching team who will be able to provide ongoing advice and guidance related to the module content and the case study and digital strategy exercises. The module’s e-learning site will provide you with access to session materials. Additionally, publications from consultancy companies, international organisations and research institutes addressing various issues of the digital economy will be disseminated through this site. You will be provided with an advanced reading list structured to support each of the issues addressed in taught sessions. The reading list will contain academic articles as well as books, book chapters, case studies, video links and current newspaper articles.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
On completion of the module you will be able to:
1. Demonstrate a critical understanding of the the role, relevance and importance of the digital economy and the challenges arising from rapid technological change, for organisations and individuals;
2. Demonstrate a critical understanding of the dynamic and disruptive nature of the digital ecosystem along with identifying future opportunities for society, organizations and citizens;
3. Demonstrate a critical understanding of the complex ethical and legal issues associated with digital data cyber-security, privacy and complex digital infrastructures.

Intellectual / Professional skills & abilities:
On completion of the module you will be able to:
4. Conduct critical digital strategy analyses to formulate and present transformational digital strategy developments and change initiatives.

Formative feedback: Throughout the taught sessions formative feedback will be given by the module team related to the case study analyses and digital strategy exercise.

Summative feedback: The assessment for the module consists of two components.
Component 1: A 1500 word individual report on a key dimension of the digital economy. This is weighted at 40% and assesses module learning outcomes 1, 2, & 3.
Component 2: A 2500 word individual case based report. This is weighted at 60% and assesses all the module learning outcomes

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This module will provide you with theoretical and applied perspectives on the challenges and opportunities of managing in the digital economy. Through using a range of current topical and case based examples this module will illustrate the far-reaching impact that rapid technological change, new digital strategies and disruptive innovation, is having on companies, governments, individuals and society. The module will show these impacts are interrelated, and dynamic and unpredictable in character. The assessment explores this dynamic interaction, providing you with the opportunity to explore in detail the impact of digital transformational change. Throughout the module you will be supported by a range of learning material drawn from academic, professional and non-academic sources, enabling you to clearly understand the socio-economic impact and contribute to developing new strategies to reap potential value from the global digital economy.