MP5017 - Media Cultures

The module will be delivered through a combination of a lecture and seminar programme, supported by individual tutorials. The lectures enable the tutor to discuss theories and case studies in an in-depth manner. Lectures will also include textual material (film and television clips). The delivery of the module will be supported with additional learning materials that are accessible on ELP.

The module tutor has weekly office hours during which you can contact them for academic support. All students are also provided with an academic tutor who also has hours to support student learning. Students will also be directed to specialist support services available in the library.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
• KU1: you will develop a detailed focus upon both the nature of communicative technologies and the role such technologies play and are made sense of within contemporary culture
• KU2: you will develop a detailed understanding of a range of contemporary communication technologies and the ability to analyse the technologies that play a central role within wider society, in your own life, and in relevant professions

Intellectual / Professional skills & abilities:
• IPSA1: you will reflect on and develop critical enquiry skills and further develop research competences
• IPSA2: you will reflect on and enhance your communication skills, both written and verbal

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• PVA: you will develop a detailed understanding of professional and ethical approaches to work, curiosity about the world, and your position as a global citizen

Formative assessment and feedback in relation to critical engagement with and reflection on a range of contemporary media cultures and communication trajectories will be provide during seminars

Summative assessment consists of one piece of course work:

CW 100% 3000 word exploration of one of the key themes covered in the module by selection of one question related to the chosen theme.

Under normal circumstances, you will receive written feedback on your summative submissions within 20 working days. The feedback will normally be supplied electronically as part of the ESAF process. This feedback will provide a detailed account of your research/methodological skills, critical engagement and communicative ability, as well as supporting future learning by indicating areas for development. You can also request additional verbal feedback on your submissions by arranging a meeting with the module tutor.

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Media Cultures examines key media cultures. It considers the contemporary situation exploring topics such as the 21st century music industry, world of social media and global consumer culture. Building on this familiar ground the module takes an historical turn to consider the wider historical context of ‘older’ media such radio, film and television and their relation with the new. The module will use a weekly case study approach, selecting examples which will resonate explicitly with young people as a way to explore issues of cultural and media engagement. You will be encouraged to investigate related themes of personal interest and build these into final assessment. The module will be supported by use of relevant clips from radio, films television and online sources. Students will have the opportunity to learn about and reflect on the history and futures of media environments in which they may wish to pursue future employment.