How will I learn during the Marketing BA (Hons) degree course?
In your first year, you’ll be introduced to key global marketing principles as well as the core analytical skills required for building effective marketing strategies. Studies in subsequent years include modules covering a wide range of marketing disciplines – from content marketing, consumer experience and market research and planning, to digital and data driven marketing and branding.
You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.
We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.
Assessments involve applying business principles to solve problems and then demonstrating your thinking through business reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project.
Chartered Institute of Marketing Qualification
Northumbria University has joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. The (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.