IA7001 - Introduction to Immersive Media

You will learn through research-led lectures, seminars and practice-based workshops. The lectures will provide you with an in-depth overview of the emerging field of Digital and Immersive Arts, the core technologies and how these are being employed within the Immersive Digital Arts. The lectures on key historical and contemporary work in immersive media will be followed by a series of practical workshops and demonstrations in which you learn the principles of core immersive and interactive technologies. These workshops will cover all the basic areas of immersive media, including 3D design, and audio-visual production. Seminars will be interspersed with these sessions, which will allow you to develop and present initial ideas that will serve as prototypes for the final submission.

While it is expected that you will have a basic familiarity with key technologies and techniques, it is assumed that you will naturally gravitate to your main areas of interest. Working in groups in a short project will allow you to produce rich digital and immersive work that crosses a number of disciplines (interdisciplinarity). You are required to collaborate in groups in order to solve technological challenges and create original interactive and immersive work. Students working in groups will be responsible for managing team dynamics and will be assessed for their ability to plan and manage a group project.

Working independently on a personal project across disciplines (transdisciplinarity) will help you focus on establishing strong digital media skills. In both cases you will be expected to develop high-level skills, research strategies and conceptual ideas in a team and on your own. Students working individually will be assessed for their ability to plan and develop their ideas in a realistic and viable way.

The programme leader, the module tutors and your project supervisors will all play a role in guiding you throughout the module. You will be guided by tutors with relevant expertise in the intersecting disciplines within the fields of Immersive Arts and are either experienced practitioners, researchers or practitioner-researchers. The seminars will provide key moments for tutor and peer feedback on your ideas and will form the basis on which you will be develop your submitted project. You will also be given the opportunity to have feedback on your research and development in short group or individual sessions with the tutors.

Further academic support is provided via e-Learning tools, such as discussion groups, blogs and wikis. Additional contact with tutors will also be available during office hours by arrangement. Additional support is provided through the English for Specific Academic Purposes (ESAP) module where English is not your first language.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

• To demonstrate the ability to synthesize technical and creative knowledge from a range of fields to produce an immersive or interactive experience. (KU1)
• To use your knowledge and skills to apply technological, creative and/or critical insights in the development of your creative practice (KU2)

Intellectual / Professional skills & abilities:

• To demonstrate the skill and ability to independently plan, organise, and manage effective research, practice and development to inform your self-determined project. (IPSA1)
• To demonstrate innovation, collaboration and consensus with peers, a project team or collaborative partners to deliver a project to a professional standard. (IPSA1, IPSA2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

• To demonstrate the ability and awareness to plan, manage and produce an original professional project which is immersive or has been created using immersive methods. (PVA1)
• To demonstrate the ability to engage in peer feedback and critical self-reflection. (PVA2)
• To demonstrate an understanding and critical engagement with the challenges faced by contemporary culture including the climate crisis, the coronavirus pandemic, Late Capitalism and the encroachment of digital technology (PVA3)

Formative:
Formative assessment will be carried out during the seminars, in which you will present your team-based and individual research, concepts, ideas and experiments. You will also be expected to present your group project in a mid-term presentation. Both peers and tutors will offer practical support and critical feedback during presentations.

Summative:
The summative assessment will consist of two parts:

• Group Immersive Project: A demonstration of your ability to work in a team through the submission of a short group project that demonstrates your group’s ability to use multi-media to create a short demo project that illustrates your ability to synthesize technical and creative knowledge from a variety of fields. Projects should be designed to allow input from the whole group. Submission types include but are not limited to: an immersive game level, a short immersive or interactive video, a short immersive installation.
• Individual Immersive Project: A demonstration of your knowledge and understanding of digital immersive technologies through the production of an independent immersive project. While not all components will necessarily be functioning, you should be capable of showing a short (1-2 minute) interactive or immersive project by the final presentation. Submission types include but are not limited to: a short immersive game, a short audio-visual performance, a short immersive or interactive video, a short immersive installation.
• The practical project will be supported by a short 2000 word reflective document in which you critically reflect upon the work produced, OR a Visually Rich Research Report which should evidence an equivalence in effort, time and the level of research achieved to that of the 2000-word report. You will produce a research report that combines a professional use of image, moving image, audio and text and establishes the personal development your immersive project. This submission may take various forms including, but not limited to the following: a portfolio, a rich-media presentation, or an annotated video.

You will receive feedback in one to one and/or group tutorial and seminar sessions, and at interim and final presentations. Formative assessment will be provided through tutorials or formal presentations. Summative assessment will be written, giving a marks breakdown of how the submission met the individual learning outcomes.

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IA7000

This practice-based module introduces you to the exciting fields of interactive, immersive and digitally mediated arts. A series of lectures will offer an overview of the current and emerging immersive technologies and how they are being employed within the Arts and creative industries. You will be introduced to core technologies such as real-time audio-visual production and digital-enabled performance methods, 3D computer graphics, virtual reality and projection mapping through a series of practical workshops and seminars. You will also be introduced to the history, philosophy and experience of immersive arts through a series of visually rich lectures.

Virtual and immersive technologies are complex, and the production of immersive environments and experiences require an interdisciplinary approach which draws from a wide range of creative and technical fields. The module is therefore designed to encourage team working through self-generated projects, or through collaborations with external creative partners. Team working in this way will allow you to solve complex technological challenges and to create new bodies of original work.