FA6003 - Final Major Project: Realisation

Northumbria X-Studio (Extended Studio):

Learning and teaching strategies on Fashion Design & Marketing encourage you to acquire a flexible and imaginative approach to creative problem solving through enquiry-based learning. You will become an active participant in your learning, integrating creative practice with academic and intellectual skills.

The School of Design operates an extended studio approach (X-Studio) that embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to our learners’ needs.

This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages our students to learn flexibly, dynamically blending their learning and University experience between physical and digital interactions both in real-time and online at their own pace.

We believe that this extended studio culture not only helps our students to become more confident autonomous learners but also prepares them for a dynamic design industry in which an extended studio philosophy is current practice.

Project-based learning will equip you with a creative approach to the progressively interrelated nature of practical and intellectual skills. Hands-on participation will enable you to display evidence of creative thinking through the making and communication of design concepts/artefacts that have a purposeful outcome. There is focus on the acquisition of technical skills and the use of materials and processes in identifying and solving problems. The studio and workshop environment are integral to this approach where it supports a creative collaborative community, and collegial exchange. This can be both a physical and virtual activity. The teaching and learning strategies emphasises creativity and experiential enquiry, enabling active participation in observation, recording and making through design practice

Traditional, new and emerging technologies are used both in the delivery, observation and realisation of outcomes. Marketing and contextual studies enhance knowledge and insight into your personal practice within a social, moral, ethical and commercial setting. The module prepares you for employment by providing the opportunity to gain specialist skills, professional attributes and entrepreneurial capabilities.

The Fashion Design and Marketing Programme aims to support you academically by encouraging a collegiate, friendly and creative culture.
Students experience a range of teaching, learning and assessment methods and course work which is largely project-based. Modules are delivered through a combination of lecture, supported group tutorials, studio activity, practical demonstrations, studio teaching, guided and independent learning. Practical skills are delivered through workshop activities. Project briefs are normally introduced via a briefing session, where the task is fully explained and explored by both staff and students. Studio tutorials with module tutors provide advice on the direction of your work and whether you are meeting Module Learning Outcomes, these normally take place during timetabled sessions, and will help you to progress your ideas. The School of Design provides a wide range of specialist subject expertise though a dedicated Technical Support Team providing technical instruction and demonstrations supporting the academic programmes in Design. This learning can happen in both the Design School and the VLE.

Additional support is offered through;

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Visiting professionals support relevant and current practice

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:

1. Analyse your findings from your research material and apply critical analysis to the process of writing your Marketing Plan.

2. Display evidence of your critical, experimental and/or innovative thinking by conceiving solutions which have relevance in cultural, aesthetic, technical and commercial contexts evidenced through the design process, final product/outcome and portfolio.

Intellectual / Professional skills & abilities:
3. Apply business and enterprise strategy to personal practice as evidenced through a written and illustrated Marketing Plan.

4. Effectively use a wide range of media and advanced technical drawing/illustration techniques to accurately communicate concepts and solutions as evidenced through the fashion design portfolio.

5. Demonstrate sophisticated skill in the creation of prototypes/design solutions to highly creative standards.

6. Effectively present creative and complex design solutions to professional standards as evidenced through development and realisation of final product/outcome and portfolio.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

7. Show enterprise and entrepreneurship in addressing opportunities and challenges.

8. Engage autonomously in your studies, requiring minimal supervision to achieve outcomes.

9. Show an understanding of professional and responsible design in the context of your practice as evidenced through the final major project.

Assessment will be conducted through;

Formative feedback
Formative feedback received from tutors and peers during studio and workshop engagement.

Formal formative feedback
Formal formative tutorials will provide feedback and informally record academic progress.

Summative assessment
By collecting a variety of evidence/outputs from the learner via multiple dimensions (coursework, observations, presentations, etc.) Tutors will assess the learner’s overall performance holistically with a (single grade/ single grade in multiple components).

Other
Additional forms of assessment practice may take place within projects in the form of peer assessment/ self-assessment which may contribute to the overall module outcome.

Assessment Points:
Formal Formative Assessment: Week 6.
Summative assessment:
• FMP Exploration
• Portfolio
• Marketing Plan

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Please find details of this module in the other sections provided.