FA4001 - Fashion Marketing and Contemporary Design Influences

Northumbria X-Studio (Extended Studio):

Learning and teaching strategies on Fashion Marketing and Contemporary Design Influences encourage you to acquire a flexible and imaginative approach to problem solving through enquiry- and research-based learning. You will become an active participant in your learning, developing your research with academic and intellectual skills.

The School of Design operates an extended studio approach (X-Studio) that embraces our physical studios and making workshops as well as our virtual spaces to create a flexible and rich environment that is responsive to our learners’ needs.

This dedicated approach has been developed over many years of continuous teaching innovation, research and industry collaboration. It has created a supportive extended studio culture that encourages our students to learn flexibly, dynamically blending their learning and University experience between physical and digital interactions both in real-time and online at their own pace.

We believe that this extended studio culture not only helps our students to become more confident autonomous learners but also prepares them for a dynamic design industry in which an extended studio philosophy is current practice.

Cultural, critical, and marketing studies provide a social and theoretical context to the subject discipline, developing your knowledge and insight into your own personal practice within a social, moral, ethical and commercial setting. A framework of industry facing collaborative projects/work experience provides you with the opportunity to hone specialist skills, professional qualities, enterprise and entrepreneurial capabilities through real-life scenarios.

You will be introduced to the module by research-active staff who share their own knowledge and experience to support you in the planning, search and organisation of evidence-based material for your self-determined research enquiry. These contextual sessions are then followed by a seminar group, where you will be introduced to previous student work to be discussed and critiqued to help you understand the structure of the Research Essay, and to clarify the meaning of ‘good performance’ in relation to the Module Learning Outcomes.

Module staff will guide and support you through the stages of writing the Research Essay and Marketing Report by means of; lectures, seminars and group tutorials. Module contact time provides the opportunity for you to receive on-going tutor and peer feedback, and to clarify issues and discuss assessment criteria. Direction will also be given to students regarding Tutor Guided Independent Learning and Student Guided Independent Learning, where such activities may include; reading, reflection or research, used to provide deeper or broader knowledge of the subject. Additional study skills materials and workshops are available through Skills Plus at: http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.

Blackboard contains all your module documents including your timetable. The Library is open 24 hours a day. These services can be accessed on a range of devices.

Northumbria University student support also includes;
? If you are an International student, you will receive extra support via weekly ESAP (English for Specific Academic Purposes) sessions through specialist English Language teaching.
? SASC (Student Advice & Support Centre) provide specialist support with personal issues including; DSSR (Disabled Student Support Recommendations) statements; PECs (Personal Extenuating Circumstances) and LAs (Late Approved submission) processes. They will also be able to refer you to the correct service if they cannot help you directly.
? The eLP (eLearning Portal) will include all relevant module documentation e.g. module guides, lecture material, video-captures and reading lists and any notices relevant to the running of the module.
? IT Helpline, Timetabling, Ask4help, Student Law Office, Careers and Employment Service and the University Library.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:
1. Identify and undertake research into specific design problems or issues and demonstrate an awareness of historical, cultural and contemporary influences.
2. Identify and examine key marketing issues when making fashion marketing decisions.
3. Identify and apply marketing theories and concepts within the context of the fashion marketing environment

Intellectual / Professional skills & abilities:
4. Apply intellect, form independent judgement and be confident in articulating reasoned arguments through essay writing.

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

5. Demonstrate elementary employability skills including; meeting obligations to others (staff; peers; colleagues), planning and organisational skills, problem solving through engagement in group work and essay/report writing.

In Contemporary Design Influences, you will be assessed by a group work/presentation task worth 15% and an individual 1,500 word essay worth 35% making up the rest of 50% for the first Semester of this year long module.
This component will cover MLOs 1, 4 and 5.

In Fashion Marketing, you will be assessed by a portfolio of continuous work undertaken in small groups culminating in a presentation on a fashion business worth 15% and a 2,000 word marketing report representing 35%. These two components total the remaining 50% of the module in Semester 2.
This component will cover MLOs 2, 3 and 5.



Lectures and seminars scheduled for Contemporary Design Influences will give you practical help with academic writing and also provide you with the opportunity to review previous student work and work with staff to receive support and feedback on your developing essay topics. In the same way in Fashion Marketing there will be seminars where you will be given verbal feedback on the application of fashion marketing principles to a variety of fashion companies and scenarios. This provides you with the opportunity to apply the feedback to your existing work and improve your competencies before your final summative assessment.

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Please find details of this module in the other sections provided.