This course is eligible for a scholarship. Find out more.
Have your sights set on a graduate training scheme? Or looking to enter the world of marketing?
With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.
During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.
How does this course enhance my employability?
Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a
group consultancy project in the Faculty Business Clinic, a management enquiry
project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.
Why choose Northumbria to study Business and Marketing?
The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications.
It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. According to AACSB, “Approximately 6% of the world's schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement”. Read more about our 'double' AACSB Accreditation.
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Marketing at Northumbria is ranked Top 30 in the UK by the Complete University Guide for 2025.
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Business Studies at Northumbria is ranked 6th in the UK (Daily Mail University Guide, 2025).
- This degree is also dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM).
- Business and Management is ranked 9th in the UK for research power (REF, 2021). This is a rise of 51 places, the largest rise in the sector.
See other similar courses you may be interested in: Marketing BA (Hons)
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