SP5036 - Managing & Developing the Business of Sport

The taught content will be delivered and provided in a variety of formats, and you will be able to access materials on the eLP . There will be the opportunity to work in smaller groups with discipline specific members of staff who will facilitate context driven discussion and learning. You will also be set independent tasks informed by key literature to complete outside of class time to further develop your understanding of the taught content.



You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of a sport’s business. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

Module information, assessment requirements and expectations, and important module announcements will be made through the eLP. Material to support your learning will be uploaded in advance of sessions. You will be provided with content verbally and guided through tasks during timetabled sessions. A dedicated assessment session will afford you the opportunity to ask assessment related questions in class. The Module Leader is there to support you with any queries that you may have about the module content, and all staff members provide tutorial time outside of class time. Module tutors will provide you with the necessary information on how to arrange a tutorial. You will have the opportunity to receive formative feedback on your development during the module, and you will receive feedback on summative work to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial. There are also further academic skills support available from the University Library services where you can gain access to study skills / academic writing and support materials, as well as links to booking both on and off campus study skills sessions.



You will be expected to take an active role in your own learning and personal and professional development. You will be expected to apply theoretical knowledge through applied situations to show your progressive appreciation of the increasingly complex issues presented by the business of sport. The teaching and learning environment will be interactive and challenging. You will engage in a range of learning activities including tutor and peer-assisted interactive lectures, seminars and workshops.



If this module is in option pot two for your programme, you will receive advice and guidance at a module options event to help you make an informed decision about how it fits with your own academic and professional development. Online pre-learning material will be made available to help you prepare for the module.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:

Demonstrate an understanding and awareness of the fundamental principles, concepts and techniques allied to the business of sport;

To apply the principal theories, methods, models and approaches deployed within the sport business world to present solutions to issues and scenarios pertinent to the business of sport.



Intellectual / Professional skills & abilities:

Communicate information, ideas and arguments effectively using appropriate styles and language.



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Employ ethical reasoning to illustrate personal and societal experiences which respond successfully to any business developmental opportunities in an inclusive and sustainable manner.

Summative assignment: A portfolio of work to develop a new sport product, service or initiative and bring it to market.

2000 words (100%)
MLO 1, 2, 3, 4



Formative assessment: class-based task book developmental work with peer and tutor feedback.



Summative Feedback

You will receive written or audio feedback on your summative assessment to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial.

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The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation.