SP5037 - Digital Sport & Business Marketing

The taught content will be delivered and provided in a variety of formats, and you will be able to access materials on the eLP. There will be the opportunity to work in smaller groups with discipline specific members of staff who will facilitate context driven discussion and learning.

There will be a range of real-world case study based examples for students to scrutinise and investigate which will help to consolidate key concepts and ideas related to digital marketing. You will also be set independent tasks informed by key literature to complete outside of class time to further develop your understanding of the taught content.

Module information, assessment requirements and expectations, and important module announcements will be made through the eLP. Material to support your learning will be uploaded in advance of sessions. You will be provided with content verbally and guided through tasks during timetabled sessions. A dedicated assessment session will afford you the opportunity to ask assessment related questions in class. The Module Leader is there to support you with any queries that you may have about the module content, and all staff members provide tutorial time outside of class time. Module tutors will provide you with the necessary information on how to arrange a tutorial. You will have the opportunity to receive formative feedback on your development during the module, and you will receive feedback on summative work to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial. There are also further academic skills support available from the University Library services where you can gain access to study skills / academic writing and support materials, as well as links to booking both on and off campus study skills sessions.



If this module is in option pot two for your programme, you will receive advice and guidance at a module options event to help you make an informed decision about how it fits with your own academic and professional development. Online pre-learning material will be made available to help you prepare for the module.

All modules at Northumbria include a range of reading materials that students are expected to engage with. Online reading lists (provided after enrolment) give you access to your reading material for your modules. The Library works in partnership with your module tutors to ensure you have access to the material that you need.

Knowledge & Understanding:

Demonstrate an understanding and awareness of the key concepts in digital marketing and communications;

To consider the key concepts in order to create a campaign to speak to relevant stakeholders.



Intellectual / Professional skills & abilities:

Communicate information to internal and external stakeholders through media and a digital content campaign.



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

Demonstrate an awareness of ethically sound and culturally sensitive digital marketing strategies.

Summative Assessment:

Individual portfolio (2000 words) which equates to 100% of the module marks. Students will develop their own portfolio of work linked to a digital sport and business marketing strategy (MLO’s KU 1,2; IPSA 3; PVA 4).



Formative Assessment: Formative feedback will be provided on an on-going basis during sessions and seminars. Students will have the opportunity during seminars to research, evaluate and discuss the key areas of the module. Directed tasks will require students to engage in the module content to demonstrate their understanding of the application of this information. Support and feedback will be provided by module staff and peers.



Summative Feedback

You will receive written or audio feedback on your summative assessment to help you identify areas of strength and areas for development. There will be the opportunity to discuss your feedback with a member of staff during a tutorial.

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Digital Sport and Business Marketing is a contemporary and growing area for managers working in sport to be aware of. Creating and capturing an online audience in order to promote a sport product or service is a central activity in the sport industry. Not only will this module cover the concepts, ideas and knowledge to help sport managers to addresses the challenges faced in the sport industry, it will highlight the opportunities that can be created and exploited through understanding trends and utilising effective digital sport and business marketing. Students are challenged to think like sport and business managers in order to create value in the sport industry, in this vocationally significant module which encourages strategic thinking, accurate observations and creative flair.