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What will I learn on this module?
In this module, you will use design to address the complex environmental, social and technological issues we face. This module is less concerned with coming up with ‘right’ answers; instead, it is focused on exploring the right questions and coming up with propositions that offer a possible way forward.
You will be set one or more briefs to address complex emerging issues, guided to research topics, identify insights and address the needs of specific users or stakeholders. You will be asked to generate design concepts that propose possible solutions that are imaginative and credible. Tutors will set themes, sometimes in collaboration with experts to ensure projects are underpinned by the latest research or design practice or emerging issues. You will be given introductory knowledge of emerging global issues and guidance to deepen your understanding through self-directed research. Topics may include circular design principles, ‘More than human’ design (i.e. how we design for the needs of the environment and wider nature beyond the needs of humans); critical and speculative design, and behaviour change through design.
You will be expected to refine ideas through iteration, testing and collaboration with relevant experts and stakeholders. Concepts may be a combination of tangible and intangible outcomes (e.g, you may produce physical products, services, digital experiences or any combination of these elements). You will learn tools to help prototype and communicate user-experience and service-experiences.
Additionally, you will produce an illustrated process journal that documents your journey and decision-making, emphasising social, environmental and ethical considerations that underpin your project; a critical evaluation of how you have addressed these issues by reference to existing theories and best practice.
How will I learn on this module?
You will engage in experiential learning through studio-based and workshop activities, which work towards the completion of a design brief(s). Your timetabled sessions, which simulate real-world design studios, allow you to apply product design skills advancing a deeper understanding of the discipline while also providing opportunities for critical debate and feedback in a supportive and respectful environment.
Through both project and enquiry-based learning you will be given a mixture of design briefs providing an opportunity to develop and generate creative responses to challenging briefs. Identify and define potential problems that matter to others or just creating well-crafted artefacts. Explore and generate design ideas through sketching, introducing and building on key tools for user-focused / observational design research, prototype building and testing, evaluation, user feedback and visualising / communicating your design intent, pitching to a relevant audience. These projects will allow you to further develop and enhance your skills necessary in becoming an aspiring product designer.
You will be encouraged to think and work independently, investigating design challenges and researching through both primary and secondary sources, putting yourself in the position of others and designing through experimentation. Work on practical product design projects that reflect real-world challenges and your final designed outputs, prototypes, artefacts will be presented or exhibited to share your process with others. By the end of the module, you’ll emerge with a greater understanding of the Product Design process that will prepare you for tackling some of the latest challenges in a rapidly evolving design landscape.
How will I be supported academically on this module?
Each project will begin with a comprehensive briefing that will outline and clarify the design project along with the expected learning outcomes, the module and project requirements / deliverables and a detailed schedule. Where a collaborative or live project is involved, professionals from the external partner will work with your module tutors to agree a suitable project and any additional support they can offer. This may include in-person briefings, feedback and guidance throughout the project, site visits, access to proprietary research and specialist equipment.
You will have regular weekly sessions in a studio setting to structure your learning experience. In these sessions, you’ll participate in group discussions to receive guidance and feedback from your peers and tutors. Tutors are aligned to each module that relates closely to their own design expertise and experience providing specialist support, whether that is through prior professional experience, through ongoing industrial collaborations or through current research work undertaken within the University.
The module has a specific virtual learning environment (eLearning Portal) which acts as a resource where you can access all the relevant documentation including module briefs and guides, presentations and assessment requirements. The digital submission of work, both formative and summative assessments, allow for expedient communication and the effective review of work whilst also utilising industry standard practices. During core working hours for the Design School but outside your timetabled sessions and project dependent, you will have access to a wide range of technician-supported workshop environments. Project and solution driven, these will support all your making requirements including specialist model making materials, laser-cutting, 3D printing, creating sewn soft-products, sensors and electronics, photography and videography. CAD workstations and industry-standard digital modelling software are accessible on campus 24/7 in certain buildings.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
Demonstrate knowledge of design methods for designing more complex projects, through their appropriate application during design research and development.
Intellectual / Professional skills & abilities:
Appropriately select, articulate, justify and share design research and development using established methods and processes in the development of design concepts.
Create design concepts, proposals and solutions that appropriately respond to the brief, clearly identified needs or issues.
Record and annotate design research and development through sketchbooks or other prescribed documentation formats.
Personal Values Attributes
(Global / Cultural awareness, Ethics, Curiosity) (PVA):
Experiment and develop product design skills through the creation of sketching, prototyping and communication of design concepts.
How will I be assessed?
You will be regularly assessed formatively and informally, using verbal feedback during timetabled sessions and at key stages of the design development process. Students may be asked to present their work verbally to an audience of peers, tutors and stakeholders to receive feedback and guidance.
Students will be summatively assessed against one or more product design assignments over the course of the module submitted at the end of block 2, which may include design prototypes or artefacts. For each assignment, students will be assessed against the module outcomes and criteria set out in the brief. The combined marks for the projects (weighted to reflect the duration of individual projects) will form 80% of the overall mark. You will also submit an Illustrated Process Journal of your projects in this module. This will form 20% of the final mark for this module.
Feedback is written and delivered via tutorial review and via eLearning portal (eLP) after the submission at the end of each block (module).
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
As product designers, you will be faced with increasingly complex issues that involve environmental, social and technological challenges and opportunities. In this module, you will be asked to tackle design briefs that address these issues by responding with imaginatively creative design propositions. This module is less concerned with you coming up with the ‘right’ answers, but instead focuses on you exploring the right questions and coming up with design propositions that offer a possible way forward. You will be guided to research topics, identify insights and address the needs of specific users or stakeholders to address briefs covering complex emerging issues, generating design concepts that propose imaginative and credible possible solutions.
Course info
UCAS Code W246
Credits 20
Level of Study Undergraduate
Mode of Study 3 years Full Time or 4 years with a placement (sandwich)/study abroad
Department Northumbria School of Design, Arts and Creative Industries, Northumbria School of Design
Location City Campus, Northumbria University
City Newcastle
Start September 2025
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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