FA5028 - Market Research & Enterprise

This module will be delivered by specialist staff through lectures, seminar workshops, directed and independent learning. Lectures will introduce theories and concepts, supported by reading around professional practice and market research methods. Seminars will encourage active participation and dialogue around your own enquiry, as well as providing an opportunity to discuss and clarify learning and assessment. Rather than compartmentalising theory and practice, this module will combine lectures and seminars with workshops. This approach aims to help you make clear links between theory and practice by directly applying what you learn and discuss in studio lectures and seminars to interactive demonstrations, practical work or collaborative projects, supporting you to develop your research, academic and intellectual skills in an experiential learning environment.

You will also be expected to continue to develop your project work during self-directed study.

You will be guided through how to present your research data and analysis appropriately. You will use the time in studio to work collaboratively and practice professional presentation skills in pitching your concept for feedback.

Your module tutors will be your main source of support for your academic development. Through a mix of lectures, seminar discussions, practical workshops, and tutorials, they will provide you with the support you need to pass and succeed in each module.



At the outset of your module, you will receive a module briefing that will explain all learning outcomes and requirements. Crucially, it will also include a detailed timetable explaining the planned delivery of the module, workshops, and opportunities for support, including tutorials. You will meet your module tutors on a weekly basis.



During your modules, you will be expected to present work for feedback through group discussion with your peers, tutors, external collaborators, or stakeholders. You will also receive more individualised tutorial feedback prior to your submission to help improve your work.

In addition to your module tutors, you will be supported by various others and university services:



The Faculty provides a wide range of technical expertise to support your study. Technicians aligned with your modules will be able to provide technical instruction and demonstration of equipment and software required to complete your project work.

Library staff will provide induction sessions to introduce you to essential study skills, IT skills and information retrieval skills.

On live projects with external collaborators (or stakeholders), you may receive specific project feedback and professional career advice.

Visiting lecturers and professionals will give you greater contextual awareness and inspire you.

Academic Language Skills modules are available to help students at the Northumbria Campuses whose first language is not English or who have no experience studying in English in the UK.

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

Knowledge & Understanding:

1. Demonstrate an enhanced autonomy through your ability to independently source and engage with a broad range of research materials.



2. Show understanding, and analysis of equality, diversity and inclusion issues related to design and marketing discourse or practice.



Intellectual / Professional skills & abilities:



3. Select and appropriately apply research methods and approaches to inform fashion enterprise concepts.



4. Evidence a confident approach to presenting and writing in relation to structure, content, and quality of debate.



Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):



5. Demonstrate employability skills by meeting obligations to others, planning and organisational skills, problem solving and engagement in all project activities.

Formative Assessment

You will have the opportunity of continuous formative assessment through verbal feedback in studio sessions, self-assessment, and peer reviews.

Formative assessment will indicate the level at which you are currently achieving the relevant MLOs and offer an opportunity to discuss progress and ensure the right support is in place to achieve your goals. Formative assessment allows you to apply the feedback to your existing work and improve your competencies before your final summative assessment.

Summative Assessment

During the assessment period in weeks 9 and 10 of this module, you will prepare, present, and submit work for summative assessment. This module has one component:

100% Project

MLOs 1, 2, 3, 4, 5,

You will contribute to, present, or pitch a collaborative project including:

Market research design

Data findings and analysis

Create and propose responsible and inclusive marketing, promotion, and enterprise concepts for a fashion brand (live or simulated)

Slides, reference list/annotated bibliography and a written reflection on individual contributions to this collaborative presentation.

N/A

N/A

In this Market Research and Enterprise module, you will learn through lectures, seminars, and creative workshops a range of market research methods to design, test and analyse. Based on the analysis of your research findings, you will work collaboratively to create and propose responsible and inclusive marketing, promotion and enterprise concepts for fashion brands (live or simulated). Engaging in a collaborative project following industry practice to develop and pitch a creative marketing strategy will further develop your employability skills, ability to meet obligations to others, planning and organisational, and problem-solving skills. Finding your role and productively contributing to a team will further prepare you for industrial placement, enterprise placement, study abroad and creative studio.