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What will I learn on this module?
Fashion Futures is a dynamic module that combines research and theory with practical workshops and demonstrations to explore, discover and propose innovative concepts for fashion design and marketing. Academic staff will introduce you to consumer behaviour theory, encourage you to analyse and debate contemporary design issues, and, through investigating ethics and sustainability in the fashion industry, demonstrate a comprehensive understanding of how these approaches and trends impact the fashion industry. You will work collaboratively with peers to analyse a fashion business and present your report as a group to share your observations, explore topics through reflective discussion, and receive feedback from staff and peers.
To contextualise some of the themes explored in this Fashion Futures lecture series, you will participate in demonstrations and workshops to explore and experiment with new and emerging craft skills. Workshops and demonstrations supported by the technical team will broaden your awareness and introduce you to new experimental making methods and digital skills to further enrich your practice as a designer for future consumers.
You will present and relate your skills development and research to areas of potential personal interest in the industry, further evidenced through the creative proposal of a fashion product or marketing concept that applies these principles. You will creatively present or pitch this concept to staff and peers for feedback with the potential of developing this further to realisation in block 2 - module Fashion Concept to Product.
This module is designed to adapt and embed new technology, staff research and emerging design theory.
How will I learn on this module?
You will be expected to actively participate in your learning by engaging in dynamic practical studio sessions and guided independent learning. Rather than compartmentalising theory and practice, this module will combine lectures and seminars with practical workshops. This approach aims to help you make clear links between theory and practice by directly applying what you learn and discuss in studio lectures and seminars to interactive demonstrations and practical sampling, supporting you to develop your research, academic and intellectual skills in an experiential learning environment.
Lectures and seminars will introduce and support your analysis of global consumer and design trends. You will also explore other workshops beyond pattern cutting and sewing. Through this, the module aims to expand your understanding and spark creative thinking around the possibilities of a multidisciplinary approach to problem-solving. You will be encouraged to apply a curious and imaginative approach to projects, expand your research skills to develop creative concepts, explore your ideas and advance your technical skills through experimentation and sampling. Working in a supportive and collaborative studio alongside staff and peers, you will be encouraged to present and discuss your work, building your professional confidence and pitching skills. You should demonstrate self-knowledge and reflection by discussing personal development in relation to the design principles and related debates underpinning your concept for the future of fashion.
Studio Sessions will combine lectures and seminar discussions with practical workshops, demonstrations and presentations. These may include, but are not limited to:
Sustainable pattern cutting, future fabrics, up-cycling, exploring responsible craft practices.
Digital workshops may include, but are not limited to:
Clo 3D, AI, Optitex digital pattern cutting/plotting, digital fabric printing, laser cutting, digital loom, 3D printing, VR/Metaverse, digital assets for fashion.
How will I be supported academically on this module?
Your module tutors will be your main source of support for your academic development. Through a mix of lectures, seminar discussions, practical workshops, and tutorials, they will provide you with the support you need to pass and succeed in each module.
At the outset of your module, you will receive a module briefing that will explain all learning outcomes and requirements. Crucially, it will also include a detailed timetable explaining the planned delivery of the module, workshops, and opportunities for support, including tutorials. You will meet your module tutors on a weekly basis.
During your modules, you will be expected to present work for feedback through group discussion with your peers, tutors, external collaborators, or stakeholders. You will also receive more individualised tutorial feedback prior to your submission to help improve your work.
In addition to your module tutors, you will be supported by various others and university services:
The Faculty provides a wide range of technical expertise to support your study. Technicians aligned with your modules will be able to provide technical instruction and demonstration of equipment and software required to complete your project work.
Library staff will provide induction sessions to introduce you to essential study skills, IT skills and information retrieval skills.
On live projects with external collaborators (or stakeholders), you may receive specific project feedback and professional career advice.
Visiting lecturers and professionals will give you greater contextual awareness and inspire you.
Academic Language Skills modules are available to help students at the Northumbria Campuses whose first language is not English or who have no experience studying in English in the UK.
What will I be expected to read on this module?
All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)
What will I be expected to achieve?
Knowledge & Understanding:
1. Analyse and debate contemporary design issues through the investigation of ethics and sustainability in the fashion industry.
2. Demonstrate a comprehensive understanding of consumer behaviour approaches and industry trends in the analysis of a fashion business.
Intellectual / Professional skills & abilities:
3. Create fashion design and marketing concepts, proposals or solutions that appropriately respond to clearly identified needs or issues.
4. Show self-knowledge and reflection by discussing personal development in relation to design principles and related debates.
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
5. Professionally engage and evidence participation in demonstrations and workshops to explore and experiment with new and emerging craft skills.
How will I be assessed?
Formative Assessment
You will have the opportunity of continuous formative assessment through verbal feedback in studio sessions, self-assessment, and peer reviews.
Formative assessment will indicate the level at which you are currently achieving the relevant MLOs and offer an opportunity to discuss progress and ensure the right support is in place to achieve your goals. Formative assessment allows you to apply the feedback to your existing work and improve your competencies before your final summative assessment.
Summative Assessment
During the assessment period in weeks 9 and 10 of this module, you will prepare, present and submit work for summative assessment. This module has two components:
Component 1: 50% Presentation
MLOs 1, 2, 4
A group presentation analysing a fashion business in relation to consumer behaviour theory and global industry trends.
Component 2: 50% Project Work
MLOs 3, 4, 5
2D/3D evidence of project work from the Fashion Futures workshops culminating in design development, illustration, and presentation of a design concept that demonstrates an application of new and emerging craft skills.
Pre-requisite(s)
N/A
Co-requisite(s)
N/A
Module abstract
Fashion Futures is a dynamic module that combines research and theory with practical workshops and demonstrations to explore, discover and propose innovative concepts for fashion design and marketing. This module is designed to adapt and embed new technology, staff research and emerging design theory. Lectures and seminars introduce and support the analysis of global consumer and design trends; collaboratively, you will research and present a business report. To contextualise some of the themes explored, you will participate in practical workshops and demonstrations supported by the technical team to broaden your awareness and introduce you to new experimental make and digital skills to further enrich your practice as a designer for future markets. Students will relate their practical skills development and research to areas of potential personal interest in the industry, presenting or pitching a creative proposal of a fashion product or marketing concept that applies these principles supported by relevant sampling.
Course info
UCAS Code W232
Credits 20
Level of Study Undergraduate
Mode of Study 4 Years Full Time Including Placement
Department Northumbria School of Design, Arts and Creative Industries, Northumbria School of Design
Location City Campus, Northumbria University
City Newcastle
Start September 2025
All information is accurate at the time of sharing.
Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
Contact time is subject to increase or decrease in line with possible restrictions imposed by the government or the University in the interest of maintaining the health and safety and wellbeing of students, staff, and visitors if this is deemed necessary in future.
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