Academics in this area embrace strategic marketing, strategy and finance with particular distinctiveness in and around business improvement, particularly impacting on SME activity and innovation.
The cluster supports:
- Socio-technical issues arising from information policy development and systems integration which informed and underpinned a KTP project to establish an Enterprise Resource Planning System
- Operational and supply chain efficiency
- Entrepreneurship, innovation, organisational and business improvement and service excellence.
Case Studies:
KPT improves efficiency and reduces waste at iNPIPE Products
A KTP with North Tyneside Council transforms sheltered housing
