Dr Shenaz Rangwala

Assistant Professor

Department: Newcastle Business School

Research Themes and Scholarly Interests

Shenaz Rangwala is a senior lecturer in Marketing at Northumbria University, United Kingdom. Her broad research interest lies in the area of consumer behaviour, particularly how consumption influences contemporary cultures, communities and individuals specifically women in transitional societies. Her research also examines issues related to sustainable consumption, gender and post-feminism in marketing and consumer culture. Besides, her research also focuses on the development of rituals, tastes, travel and consumption and its influence on consumer experiences. She particularly specialises in qualitative and visual research methods. Her work has been published in European Journal of Marketing as well as presented in academic conferences.

Key Publications

Please visit the Pure Research Information Portal for further information
Silver lining in the cloud: Digital technology as an intervention mechanism for developing online social capital to achieve resilience during crisis, Rangwala, S., Djafarova, E. 6 Mar 2025, In: Information Technology and People
Sustainable consumption in the developing world: the case of India, Rangwala, S., Jayawardhena, C. 16 Jul 2021, Research Handbook of Sustainability Agency, Cheltenham, Glos., Edward Elgar
"From caged birds to women with wings": A perspective on consumption practices of new middle-class Indian women, Rangwala, S., Jayawardhena, C., Saxena, G. 26 Feb 2020, In: European Journal of Marketing