Dr. Anam Javeed is a Lecturer in Marketing Operations and Systems at Northumbria University City Campus. She completed her PhD in 2018 from Universiti Utara Malaysia, and previously held a position at the University of Wah, Pakistan. Dr. Javeed’s research interests span a broad spectrum, including social media marketing, political marketing, Islamic marketing, and consumer behaviour. Her work aims to explore how digital platforms and marketing strategies influence consumer perceptions and societal outcomes, particularly in evolving global and political landscapes.
Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University, City Campus. She completed her PhD in Marketing at University Utara Malaysia in 2018, specializing in consumer behaviour. Her research interests span Islamic marketing, social media marketing, political marketing, and related fields. Prior to her current role, she served as a faculty member at the University of Wah, Pakistan. Dr. Javeed’s research combines theoretical and empirical perspectives to contribute to the growing body of knowledge in consumer behaviour and its practical applications in modern marketing. She is committed to creating an enriching academic environment and advancing research that addresses emerging challenges in marketing.
Marketing PhD November 12 2018
Open Days are a great way for you to get a feel of the University, the city of Newcastle upon Tyne and the course(s) you are interested in.
Research is the life blood of a University and at Northumbria University we pride ourselves on research that makes a difference; research that has application and affects people's lives.
Find out what life here is all about. From studying to socialising, term time to downtime, we’ve got it covered.
Northumbria University has announced a multi-million pound investment in its first university-wide…
A group of aspiring Film and TV Production students from Northumbria University have put their…
The North East’s reputation for world-class space research and innovation has been recognised…
People with lived experience of mental health distress will be able to take a lead on health…
A book written by two women, born 60 years apart, who never met, has finally been published,…
Members of the Common Sense Policy Group at Northumbria University have released a new report…
The Great Hall
Newcastle Civic Centre
Business Hub, Rooms 304D & 304E
-
Northumbria University Business and Law School
-
Back to top
