Dr. Anam Javeed is a Lecturer in Marketing Operations and Systems at Northumbria University City Campus. She completed her PhD in 2018 from Universiti Utara Malaysia, and previously held a position at the University of Wah, Pakistan. Dr. Javeed’s research interests span a broad spectrum, including social media marketing, political marketing, Islamic marketing, and consumer behaviour. Her work aims to explore how digital platforms and marketing strategies influence consumer perceptions and societal outcomes, particularly in evolving global and political landscapes.
Dr. Anam Javeed is a Lecturer in Marketing at Northumbria University, City Campus. She completed her PhD in Marketing at University Utara Malaysia in 2018, specializing in consumer behaviour. Her research interests span Islamic marketing, social media marketing, political marketing, and related fields. Prior to her current role, she served as a faculty member at the University of Wah, Pakistan. Dr. Javeed’s research combines theoretical and empirical perspectives to contribute to the growing body of knowledge in consumer behaviour and its practical applications in modern marketing. She is committed to creating an enriching academic environment and advancing research that addresses emerging challenges in marketing.
Marketing PhD November 12 2018
A wooden panel, found in Hexham Abbey after being lost for more than 30 years, could be the…
Northumbria University has been ranked top in the North East for graduate business start-ups…
Two biomedical sciences researchers from Northumbria University have been awarded grants to…
Northumbria has recently hosted its first-ever Apprenticeship Awards Ceremony, recognising…
A new study has revealed that one of the driest areas on Earth – the Saharo-Arabian Desert…
Online - Microsoft Teams
-
Online
-
Lecture Theatre 003
-
Back to top
