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Dr Alyaa Darwish

Assistant Professor

Department: Newcastle Business School

Alyaa Darwish

Key Publications

  • Please visit the Pure Research Information Portal for further information
  • Tourist destination reputation: an empirical definition, Darwish, A., Burns, P. 3 Apr 2019, In: Tourism Recreation Research
  • Tourist Destination Reputation: Seeking a Definition, Darwish, A., Burns, P. Dec 2018, Back to the Future, Society of Marketing Advances
  • The Influence of Online Marketing Tactics in Tourist Destination Reputation: Egypt as a Case Study, Darwish, A. 24 Jan 2017, International Federation for IT and Travel & Tourism

PGR Supervision

Sehar Sohail Brand Experiences in the Metaverse: An Exploratory Study Start Date: 01/10/2023

Qualifications

Marketing PhD March 01 2020

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NU Advice: Your Future (Employability)
Multispectral imaging analysis in cultural heritage: The Hexham Abbey panel case, with reference to future AI data validation.
Unlocking Leadership Potential: Degree and Higher Apprenticeships for Organisational Excellence

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