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Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

88% of students said that the course has provided them with opportunities to explore ideas or concepts in depth (NSS, 2019).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

For more information in relation to studying Sport Management, contact Northumbria University today on 0191 406 0901 or register for Sport Management course updates. 

Our Sport Management programme is designed to enable you to appreciate and evaluate sport, as a global business, from an informed and inquisitive managerial viewpoint. At every level of study, you will develop vocationally relevant experience and skills; such as event management, strategic and economic planning, social media management, and sport marketing. You will also develop transferable skills in areas such as; communication, negotiation, teamwork, leadership, and problem-solving.

Would you like to be a sport manager for the Olympic Organising Committee, a partnership manager at Chelsea FC, a key account executive at Nike, a marketing manager at Tottenham Hotspur FC, or perhaps manage a global events management company?

These are just some of the professional careers our recent graduates have chosen. The sport industry has changed significantly in recent years but it continues to be dynamic and innovative, creating challenges and well-paid career opportunities for knowledgeable sport managers.

If you’d like to study sport management in a supportive and enjoyable environment whilst preparing for an exciting career in a global multi-million pound industry then the Northumbria University BSc (Hons) Sport Management is the degree for you.

88% of students said that the course has provided them with opportunities to explore ideas or concepts in depth (NSS, 2019).

Our programme of study responds to the distinctive needs of international sports organisations. Therefore, the programme has been designed from the outset as a sport management degree, rather than a business degree with a few sport modules attached. Learning in this sport rich environment provides numerous opportunities for you to engage in CPD, volunteering, access a variety of sports networks, and to undertake a placement with a local sport organisation – alternatively, you may choose to complete your placement with an international partner.

Due to our unique learning and teaching experience, you will graduate from our degree programme with a rounded knowledge of specific and transferable management skills, which are desirable to a variety of graduate-level employers.

For more information in relation to studying Sport Management, contact Northumbria University today on 0191 406 0901 or register for Sport Management course updates. 

Course Information

UCAS Code
CN62

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with study abroad

Department
Sport, Exercise and Rehabilitation

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2021 or September 2022

Fee Information

Module Information

Department / Sport, Exercise and Rehabilitation

Northumbria has been delivering programmes in sport, exercise and rehabilitation for over 30 years and is one of the top 10 sport Universities in the UK.

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Discover more about life in Newcastle and studying at Northumbria.

Book an Open Day / Experience Sport Management BSc (Hons)

Visit an Open Day to get an insight into what it's like to study Sport Management. Speak to staff and students from the course and get a tour of the facilities.

Entry Requirements 2021/22

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqu

Entry Requirements 2022/23

Standard Entry

128 UCAS Tariff points

From a combination of acceptable Level 3 qualifications which may include: A-level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Find out how many points your qualifications are worth by using the UCAS Tariff calculator: www.ucas.com/ucas/tariff-calculator

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or an equivalent.

Additional Requirements:

There are no additional requirements for this course.

International Qualifications:

We welcome applicants with a range of qualifications which may not match those shown above.

If you have qualifications from outside the UK, find out what you need by visiting www.northumbria.ac.uk/yourcountry

English Language Requirements:

International applicants shoud have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or an approved equivalent*).

*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades in our English Language section: www.northumbria.ac.uk/englishqualifications

Fees and Funding 2021/22 Entry

UK Fee in Year 1: £9,250

EU Fee in Year 1: £16,000

International Fee in Year 1: £16,000

 

Click here for UK, EU and International Scholarships scholarship, fees, and funding information.

ADDITIONAL COSTS

There is a second year core CPD module and an optional third year continual professional development module that you may choose to participate in, these may incur additional costs. For continual professional development modules, if students choose to travel further than Newcastle for placement/volunteering/continual professional development, then they will bear these travel costs; however all activities can be completed in Newcastle, costs can vary between approximately £25-£800 per module.

Fees and Funding 2022/23 Entry

UK Fee in Year 1*: TBC

* The maximum tuition fee that we are permitted to charge for UK students is set by government. Tuition fees may increase in each subsequent academic year of your course, these are subject to government regulations and in line with inflation.



EU Fee in Year 1: **TBC

International Fee in Year 1: TBC

 

ADDITIONAL COSTS

TBC

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How to Apply

Please use the Apply Now button at the top of this page to submit your application.

Certain applications may need to be submitted via an external application system, such as UCAS, Lawcabs or DfE Apply.

The Apply Now button will redirect you to the relevant website if this is the case.

You can find further application advice, such as what to include in your application and what happens after you apply, on our Admissions Hub Admissions | Northumbria University



Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0477 -

Professional Skills for Sport (Core,20 Credits)

‘Professional Skills for Sport’ is designed to develop your knowledge, understanding and application of skills relevant to sport graduates. This will include academic (writing, presentation, referencing, studying), personal (leadership, teamwork, reflection, communication) and professional (career development and planning, time management) skills. Specifically in regards to the content covered within ‘Professional Skills for Sport’, the academic skills will be based on the standards currently stipulated and used at Northumbria University. You will also demonstrate a theoretical understanding and gain the ability to reflect on those personal skills learned and covered through the module in both from an individual and team/group perspective. Furthermore, you will gain an understanding of how to plan for a career within the sports industry through the use of the academic and personal skills covered in addition to information currently utilised in the external working environment for gaining and retaining employment.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

More information

SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

More information

SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

More information

SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

More information

SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

More information

SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

More information

SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

More information

SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

More information

SP5025 -

Sport Study Abroad (60 credit) (Optional,60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University and, where appropriate, complementary activities as agreed between the student and module tutor.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the module as part of the overall assessment.

Note: This is a competitive process and a place on the module cannot be guaranteed.

More information

AT5004 -

Year in International Business (This is made up of 5 modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)

This overarching module descriptor covers the Year in International Business which is made up of 5 modules which students study in Newcastle (semester 1) and Amsterdam (semester 2).

This additional year of studies has been designed to develop students’ business awareness and their soft skills through a semester of study in the UK followed by engagement in studying in Amsterdam and working on real business projects to further enhance and develop this knowledge, skills and attributes.

Semester 1 in the UK comprises three 20-credit modules aimed at students new to business and management, which also equips the students for a semester in Amsterdam, working in teams on a “real-world”, client facing project. Of the modules studies in Semester 1 provide students with the “soft”, “analytical” and “project management” skills necessary to embark on a “real-world” client-centred consultancy project in Semester 2. In Semester 2, students will work move to Amsterdam and study two modules on Northumbria licensed premises. The first module, Group Business Consultancy Project, is a Level 5 40 credit Consultancy Project providing a supported and challenging experience with real business supervised by Northumbria and possibly Dutch academics. The final module complements the development of business knowledge and application through a contextualised consideration of International Business. This will also add to the Business Consultancy experience, thereby guaranteeing a coherent business experience.

The modules are outlined below:

Semester 1
HR9505 Managing People at Work (20 credits)
SM9511 Global Business Environment (20 credits)
AF5022 Financial Decision Making (20 credits)

Semester 2
AT5000 Digital Business (20)
AT5001 Group Business Consultancy Project (40 credits)

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the group consultancy work will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Business UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

More information

SP5024 -

Sport Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: This is a competitive process and a place on the module cannot be guaranteed.

More information

MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

More information

ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

More information

SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

More information

SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

More information

SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

More information

SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

More information

SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

More information

SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

JG5001 -

Academic Language Skills for Sport Exercise and Rehabilitation (Core – for International and EU students only,0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

SP0475 -

Examining Sport Participation (Core,20 Credits)

Examining Sport Participation introduces the importance and value of understanding the factors and outcomes related to participation in sport. It does this by outlining how sport participation can be the focus of research and provides examples of what can be learned through the systematic study of sport participation. The module aims to develop students’ foundational knowledge of the research process, how to read and understand scientific studies, as well as the tools used to collect data and how it can be evaluated. Furthermore, students will also develop their awareness of the importance of researching sport participation to enhance applied practice.

More information

SP0477 -

Professional Skills for Sport (Core,20 Credits)

‘Professional Skills for Sport’ is designed to develop your knowledge, understanding and application of skills relevant to sport graduates. This will include academic (writing, presentation, referencing, studying), personal (leadership, teamwork, reflection, communication) and professional (career development and planning, time management) skills. Specifically in regards to the content covered within ‘Professional Skills for Sport’, the academic skills will be based on the standards currently stipulated and used at Northumbria University. You will also demonstrate a theoretical understanding and gain the ability to reflect on those personal skills learned and covered through the module in both from an individual and team/group perspective. Furthermore, you will gain an understanding of how to plan for a career within the sports industry through the use of the academic and personal skills covered in addition to information currently utilised in the external working environment for gaining and retaining employment.

More information

SP0484 -

Understanding Sport Organisations (Core,20 Credits)

Sport organisations can be considered as all those organisations operating in the sport industry, taking in a wide variety of organisations with different goals and means of operating. The module aims to provide you with an understanding of the key organisational theories and principles relevant to the sport management industry. The module will introduce the core concepts, functions and environments of sport management, and develop your understanding of this discipline through the application of organisational theory to practice via contemporary sport themes and case studies examples.

More information

SP0485 -

Principles of Sport Management (Core,20 Credits)

You will learn about the key management theories and principles relevant to the sport industry. You will be introduced to the core concepts, functions and principles of management, which will help you develop an understanding of the sport management discipline. You will be introduced to such topics as leadership, resource management, organisational theory and behaviour, marketing, facility and event management. You will also learn about how the various theoretical concepts are inter-related and how knowledge of such areas will help make you an effective sports manager.

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SP0486 -

Principles of Sport Marketing (Core,20 Credits)

You will learn about the key principles and theories of sport marketing. The ‘Principles of Sport Marketing’ module introduces you to the core concepts, functions and the internal and external environmental of marketing, applied to the sport industry; which will help you to develop an initial understanding of the processes, strategies and techniques involved in marketing, by identifying links between theory and practice.
On this module you will use literature which helps to explain key sport marketing concepts, such as;
• Sport branding;
• Sport sponsorship;
• Relationship marketing;
• Market research;
• Sport consumer culture.
Sport marketing is more dynamic and complex than you may have previously thought, which is what makes this such an exciting module to study. Throughout this module you will explore sport marketing in a global context; the aim is to provide you with sensitivity to and an understanding of societal and cultural differences. In particular we focus on the role of research in the development of successful global marketing strategies. You will explore the strategies adopted by sport marketers, non-sport marketer’s use of sport as a promotional tool, and sports consumer’s responses to these strategies. We will scrutinize sport marketing strategies adopted by global sport organisations, NGBs, and local clubs; providing you with an understanding of similarities and differences between the private, public and third sectors.
Generally through your active engagement with this module, you will develop an interest and curiosity in concepts related to the marketing of sport and marketing through sport.

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SP0487 -

Resource Management in Sport (Core,20 Credits)

On this module you will learn about the management of a sport organisation’s human and financial resources. The module content will explain the purpose of human resource planning and develop your understanding of key aspects of the human resource management (HRM) process. You will also gain an appreciation of current issues in HRM within the sports industry. The module will also provide you with an introduction to economics, recognising its relevance to sports organisations. Finally, the module will enable you to develop basic knowledge, skills and competencies in the areas of financial and management accounting.

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SP5012 -

Sport Research in Practice (Core,20 Credits)

Sport Research in Practice moves you further on in your research enquiry by supporting you to generate a research question, and to learn how to collect and analyse data to answer this.

In order to do this you will be introduced to key concepts, perspectives and activities in social research relevant to your study of sport. You will develop knowledge and understanding about:
- research questions and rationales
- belief systems about what we can know and how we can know it (Ontology and Epistemology),
- how we can go about finding out? (Methodology),
- collecting or generating data (Methods) and;
- analysing and interpreting findings (Analysis).

You will learn how to bring all these elements together by working ethically through a research process and engaging in practical research design using both quantitative and qualitative methods. The module focuses on practical interviewing and questionnaires experience, as well as ethically appropriate data collection and analysis. Ultimately, the module prepares you to cover all requirements of a research dissertation in level 6, in terms of theoretical understanding and practical use of research tools and subsequent analysis.

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SP5016 -

Applied Sport Management Study (Core,20 Credits)

You will learn how to undertake an applied piece of research that is pertinent to the sport industry. You will learn why modern sport managers need to have a good understanding of why research evidence within sport management is important. You will also learn how to design a literature review. The review can be undertaking for your placement host, or a general section of the industry and will help develop your applied research skills, through analysing previous literature and formulating management recommendations

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SP5019 -

Strategic Planning for Sport (Core,20 Credits)

You will learn about strategic management and planning, coupled with the frameworks and techniques used in analysing strategic plans. You will focus on the key components of strategy and why they are essential so that you can then critically appraise a sport strategic plan. Topics will include internal and external factors affecting sport organisations, formulating strategic options and implementing and evaluating plans.

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SP5020 -

The Business of Sport (Core,20 Credits)

The sport sector has grown rapidly into a multi-billion pound global industry and is now recognised as big business. You will focus on the business principles that sit at its core and consider key factors, processes, concepts and ideas pertinent to the development of the world’s most creative industry. You will examine the work of sport business professionals, agencies, organisations and governing bodies to gain a critical appreciation of how business principles are applied to the sports industry. You will be encouraged and supported to tailor your creative and innovative spirit to the development of new sport product and service ideas and apply them to a real-world case study situation. This module will help to coalesce your critical insight and application of the principles of strategy, governance, marketing, finance, legal issues and
performance management through a consumer, business-focused lens. This is a module aimed at enhancing your employability skills and experiences through the provision of a platform to practice a number of academic and key transferable skills that will develop your confidence and enthusiasm to seek a career in the sports industry.

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SP5021 -

Sport Management Placement (Core,40 Credits)

On this module you will develop vocational skills and competencies in sport management using the work-place as a learning environment. The module will help you to build upon both the theoretical underpinning and the transferable skills gained in the academic areas of the programme up to this point. The placement is designed to develop your understanding of organisational behaviour in sport, enable you to reflect upon the knowledge, skills and experience that you acquire through the process, and give you an insight into a ‘real-life’ working experience within a sport management context.

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SP5025 -

Sport Study Abroad (60 credit) (Optional,60 Credits)

The Study Abroad module is a semester based 60 credit module which is available on degree courses which facilitate study abroad within the programme. You will undertake a semester of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be constructed to meet the learning outcomes for the programme for the semester in question, dependent on suitable modules from the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). The module will be assessed by conversion of graded marks from the host University and, where appropriate, complementary activities as agreed between the student and module tutor.

Learning outcomes on the year-long modules on which the student is unable to attend the home institution must be met at the host institution, and marks from the host are incorporated into the module as part of the overall assessment.

Note: This is a competitive process and a place on the module cannot be guaranteed.

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AT5004 -

Year in International Business (This is made up of 5 modules studied in Newcastle (Semester 1) & Amsterdam (Semester 2) (Optional,120 Credits)

This overarching module descriptor covers the Year in International Business which is made up of 5 modules which students study in Newcastle (semester 1) and Amsterdam (semester 2).

This additional year of studies has been designed to develop students’ business awareness and their soft skills through a semester of study in the UK followed by engagement in studying in Amsterdam and working on real business projects to further enhance and develop this knowledge, skills and attributes.

Semester 1 in the UK comprises three 20-credit modules aimed at students new to business and management, which also equips the students for a semester in Amsterdam, working in teams on a “real-world”, client facing project. Of the modules studies in Semester 1 provide students with the “soft”, “analytical” and “project management” skills necessary to embark on a “real-world” client-centred consultancy project in Semester 2. In Semester 2, students will work move to Amsterdam and study two modules on Northumbria licensed premises. The first module, Group Business Consultancy Project, is a Level 5 40 credit Consultancy Project providing a supported and challenging experience with real business supervised by Northumbria and possibly Dutch academics. The final module complements the development of business knowledge and application through a contextualised consideration of International Business. This will also add to the Business Consultancy experience, thereby guaranteeing a coherent business experience.

The modules are outlined below:

Semester 1
HR9505 Managing People at Work (20 credits)
SM9511 Global Business Environment (20 credits)
AF5022 Financial Decision Making (20 credits)

Semester 2
AT5000 Digital Business (20)
AT5001 Group Business Consultancy Project (40 credits)

In semester 1, students will learn in an environment aligned to that of business students on full time programmes. A mixture of large group and small group sessions will take place. In semester 2, in accordance with the experiential learning pedagogical approach in the Business Clinic operated at Newcastle Business School, the group consultancy work will involve students working in groups, facilitated by academics but also independently and amongst their peers in collaborative project work to provide real business consultancy. Assessment has been developed in accordance with Northumbria’s Assessment for Learning principles including a broad mix of assessment appropriate to the learning outcomes being assessed and with opportunities for formative feedback.

A student who passes all modules will, on successful completion of their undergraduate programme of study, have the title “(Year in International Business UK and Amsterdam)” added to their degree award title. Students who do not pass 120 credits will have those modules that have been completed recorded on their transcript.

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SP5024 -

Sport Study Abroad Year (Optional,120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study at level 5 and before level 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere. This gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. The course of study abroad will be dependent on the partner and will be recorded for an individual student on the learning agreement signed by the host University, the student, and the home University (Northumbria). Your study abroad year will be assessed on a pass/fail basis. It will not count towards your final degree classification but, if you pass, it is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format – “Degree title (with Study Abroad Year)”.

Note: This is a competitive process and a place on the module cannot be guaranteed.

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MK9618 -

Modern Brand Management (Optional,20 Credits)

This module involves you undertaking an individual investigation into an applied business (or the named degree) problem or issue. Lectures and seminars provided both will include:

• Analysing elements of a Brand: attributes, core values, personality/character
• Brand Identity and Image; Key stakeholders to consider in relation to a brand – staff and customers; Employee/Employer branding
• Brand communities and brand co-creation
• Brand and (& in) the Brain: Semiotics & Neuromarketing aspects of branding
• Positioning and PR, and image/impression management, including re-branding and turnaround situations
• Non-commercial and ethical brands.
• Brand metrics, including especially brand equity and value (some financial aspects included here)
Brand portfolio management (co-brands & sub-brands)

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ML6001 -

Unilang - Languages for All - Level 6 Placeholder (Optional,20 Credits)

The 20-credit yearlong Unilang modules (stages 1 – 5 depending on language) aim to encourage a positive attitude to language learning and to develop and practise the four language skills of speaking, listening, reading and writing introducing the basic/increasingly complex grammatical structures and vocabulary of the spoken and written language (depending on stage) and developing your ability to respond appropriately in spoken and written form in simple and increasingly complex everyday situations.

These modules also introduce you to the country and the culture of the country. In doing this, Unilang modules are intended to encourage and support international mobility; to enhance employability at home and abroad; to improve communication skills in the foreign language and in English as well as cultural awareness.

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SM9636 -

Strategic Management for Sustainable Leadership (Optional,20 Credits)

1. How strategic recommendations are likely to be evaluated by various stakeholder groups that place a different interpretation on the measurement of business success.
2. Understanding the concepts and frameworks of Endogenous Strategy that apply to a company’s Capabilities, Competences and Resources.
3. How to synthesise key concepts in the Resource-based View of Strategy (RBV) and apply them to companies in competitive markets.
4. How Sustained Competitive Advantage (SCA) can be achieved and maintained in an era of finite resources and increasing demand for sustainability.
5. How Innovation can be managed and applied to Products, Processes, Business Models and Sustainability.
6. How Sustainability can be incorporated into successful Strategy Formulation, Strategic Implementation, and Business Model Innovation.
7. How Leadership impacts upon strategic decision making.
8. Understanding how the concepts of Sustainability and Corporate Social Responsibility can be applied to meet the challenges of Ethical Business Management in the future.
9. How to successfully write compelling and influential strategic briefing documents based around the structure adopted by this module.

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SP6015 -

Professional Development through Sport (Optional,20 Credits)

This module is designed to provide you with the opportunity to undertake a tailored programme of professional development activities relevant to your own sport-related career interests and needs. In addition you will develop your knowledge and understanding of the value of professional development activities in enhancing employability within the sport industry. As part of the module you will also be encouraged to develop your critical reflection skills both in reflecting upon your own professional development and your awareness of the wider sport industry. Module content will be based around understanding the meaning of employability within the sport context, exploring professional development and work-based learning, and developing employability based skills such as action planning, reflection and interview skills to enhance your work readiness.

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SP6017 -

Sport Facility and Operational Management (Core,20 Credits)

In this module your focus will be sport facility and operational management. These areas are intrinsically linked and are usefully explored together. The module will focus on issues and skills relating to strategic planning, marketing, programming, management of operations, finance, technology, security and information. The module will provide you with the opportunity to critically consider the operation of sport facilities, by integrating concepts and theories from sport specific, leisure management and business literature.

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SP6018 -

Sport Event Management (Core,20 Credits)

You will learn how to plan, implement, and evaluate a sport event. This module is designed to provide you with a vocationally-relevant sport management experience, founded upon theoretical principles. You are required to work in a group to plan and deliver a sports event, and then individually evaluate one aspect of the event. The module is intended to promote entrepreneurship and creativity as well as personal and collective responsibility by means of a real-life challenge.

On this module you will conduct a critical analysis of sport event literature, evaluate planning models, conduct market research, and reflect on the acquisition of graduate attributes, such as;
· Creativity
· Resilience;
· Teamwork and leadership;
· Advanced communication skills;
· Entrepreneurship and Employability;
· Cultural awareness and ethical behaviour within the sport environment.

Planning, implementing, and evaluating a sports event is challenging. It will test your knowledge and skills across a number of academic disciplines. Similarly, the live project assessments will add a new dimension to your learning experience. They are designed to be authentic, as such you will have a significant degree of autonomy in how you develop your team, conceptualise your event plan, and begin the implementation process. Due to the autonomous, yet supportive, teaching philosophy adopted on this module, you will find it a highly rewarding experience.

Generally through your active engagement with this module, you will develop a portfolio of evidence to demonstrate your professional competencies in a range of skills and attributes, which are transferable and desirable in a number of industry sectors.

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SP6019 -

Media Management for Sport (Core,20 Credits)

This module will develop your knowledge of the relationship between sport managers and the media. You will develop skills required to initiate, maintain and enhance positive relationships with different publics. The module will briefly examine the increasing interest of the media in sport and the impact on sport management. The focus of the module is on the role of media management within the public relations strategies of sport organisations. Skills required in managing relations with the media and to influence the portrayal of the organisation's image will be covered. The module will consider the scope of media management from positive copy in the local newspaper, to events organised in conjunction with the media. Finally, the involvement of the sport manager with print, broadcast and social media, and associated competencies and skills will be covered.

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SP6020 -

Sport Development, Management and Coaching Dissertation (UG) (Core,40 Credits)

On this module you will learn about and will conduct an applied research project. You will develop in-depth knowledge of a specific area in sport (within the remit of your degree programme) in relation to a research problem of contemporary relevance to the industry or profession. You will do this by conducting and writing up a research project, through independent study, under the supervision of a tutor. As such, you will use the knowledge and skills previously developed in level 5, Sport Research and Practice and multiple-knowledge based modules, to engage in the research process. You will define a research question, critically review previous literature, design and implement an empirical study, after ethical approval. You will learn to design a project that is well planned, coherent, logical and ethical. After this you will learn how to disseminate research in written and poster format. You will learn how to apply the knowledge you create to make practice recommendations.

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To start your application, simply select the month you would like to start your course.

Sport Management BSc (Hons)

Home or EU applicants please apply through UCAS

International applicants please apply using the links below

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Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

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All information on this course page is accurate at the time of viewing.

Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic.

We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff.

Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase.

Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.

 

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