Dr Lee Barron

Associate Professor

Department: Northumbria School of Design

I am currently an Associate Professor in the Department of Design. I teach in the areas of fashion branding and marketing and luxury brand management. I am the Co-ordinator for the MA Luxury Brand Management programmes at Northumbria University's London and Amsterdam campus. I am also the Faculty of Arts, Design and Social Sciences Co-ordinator for the Amsterdam campus, which involves the management of PG and UG programmes and the development of programmes for the campus. My research interests include fashion, fashion design, celebrity, and tattoo cultures and practice. I am currently developing research work in the areas of artificial intelligence and smart city technologies and the development of connected cars and autonomous vehicles.

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Research Themes and Scholarly Interests

My researech interests include cultural understandings of celebrity, fashion identity and design approaches, tattoo cultures and media representation, the analysis of film, television and popular music, and craft tradtions. I am currently developing research work in the connected areas of artifical intelligence, smart city technologies and autonomous vehicles.

Key Publications

Please visit the Pure Research Information Portal for further information
AI and Popular Culture, Barron, L. 3 Apr 2023
Anti-Sacred Fashion: The Use of Profane Performative Costumes in the Black Metal Music and Performances of Nergal and Behemoth, Barron, L. 22 Dec 2023, In: Fashion, Style and Popular Culture
Smart cities, connected cars and autonomous vehicles: Design fiction and visions of smarter future urban mobility, Barron, L. 27 Apr 2023, In: Technoetic Arts
The Spirits of Radio: Remediated Spiritualism, the Ghost Box and Paranormal Reality TV, Barron, L. 14 Nov 2023, In: Supernatural Studies: An Interdisciplinary Journal of Art, Media, and Culture
Celebrity Habitus, Confessional Style: Self-Reflective Bodily Instruction within Khloé Kardashian’s Strong Looks Better Naked, Barron, L. 1 May 2021, In: Fashion, Style and Popular Culture
The Creative Influence of History in Fashion Practice: The Legacy of the Silk Road and Chinese-Inspired Culture-Led Design , Barron, L. 4 May 2021, In: Fashion Practice
The Return of the Celebrity Fashion Muse: Brand Endorsement, Creative Inspiration and Celebrity-Influenced Design Communication , Barron, L. 19 Sep 2021, In: Fashion Theory - Journal of Dress Body and Culture
The Road to a Smarter Future: The Smart City, Connected Cars and Autonomous Mobility, Barron, L. 2021, 2021 26th International Conference on Automation and Computing, Institute of Electrical and Electronics Engineers Inc.
Dina Torkia’s Modestly: Beauty work, autobiographical habitus and the modest fashion influencer, Barron, L. 1 Dec 2020, In: Critical Studies in Fashion and Beauty
Tattoos and Popular Culture: Cultural Representations of Ink, Barron, L. 2020

PGR Supervision

Andrew Ross The Harley Quinn Experience: Retrogenesis and Remediation within a Transmedia Fictional Universe Start Date: 02/10/2012 End Date: 19/11/2022
Nkumbu Mutambo Heritage in Zambian Fashion Design: An IPA approach Start Date: 01/10/2018 End Date: 13/10/2022
Rima Darras The Jordanian T-shirt: A hybrid Medium for Affirming and Preserving Jordanian National and Cultural Identity Start Date: 01/06/2020 End Date: 05/04/2023
Sarah Walton The role of pattern cutter in the future of manufacturing for fashion apparel; narrative accounts of practice inform the design of new tools and processes through practice research to combine digital functionality with manual approaches. Start Date: 01/06/2020
Kyra Jewitt The Lens of Fashion Film: A theoretical and practical investigation into fashion's moving image. Start Date: 05/10/2016
Fiona Elliott Social fabric: A study of community representation through contemporary banner-making in North East England. Start Date: 01/10/2018
Nattawat Wongwilatnurak The Construction of Social Reality through the Supernatural in Thai Television Drama Programmes and the Perspective of Thai Audiences Start Date: 08/10/2013 End Date: 07/11/2018
Thomas Morris ‘Here are the Young Men, A Weight on their Shoulders’: Media Narratives of Male Suicide and Despair in Popular Music and Society Start Date: 01/10/2010

Qualifications

Cultural Studies PhD December 31 2004
Cultural Studies MA (Hons) June 30 1997
Sociology June 20 1995
Fellow (FHEA) Higher Education Academy (HEA) 2009

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