Option for Placement Year
Option for Study Abroad
Our Business Analytics Masters course provides you with the opportunity and skills to explore the latest techniques for analysing ‘big data’ to identify patterns, interpret trends and advance your organisation’s drive for strategic change.
Aimed at those with an interest in problem solving and critical thinking, this course welcomes those from any undergraduate background, including applicants who have no previous business or analytics experience. Our Business Analytics MSc develops broad business skills while offering specialist knowledge in business analytics for tomorrow’s business leaders.
In the second year you will undertake an Industry Consultancy Project allowing you to apply the knowledge and skills you have gained during your first year of study to a real-life industry issue from a range of employers. This authentic learning context ensures that you experience what it feels like to work within a team on a contemporary project that has real relevance and impact. Working to a client's brief, with academic supervision, you will advance your ability to apply theoretical concepts and research skills to produce a practical recommendation to a challenging problem.
*Be aware that all Advanced Practice with investigative consultancy project routes are similar to many of our 1-Year MSc with consultancy project routes, while 2-year Advanced Practice course spends more dedicated time in the Business Clinic, reflected on the total assessment input for the two 60 credit modules
Level of Study
Postgraduate
Mode of Study
2 years Full Time with Advanced Practice
1 other options available
Location
City Campus, Northumbria University
City
Newcastle
Start
September 2025
Fees
Fee Information
Modules
Module Information
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Take a look at what Northumbria has to offer and discover what studying with us can do for you.
Take a look at what Northumbria has to offer and discover what studying with us can do for you.
Applicants should normally have:
A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.
International qualifications:
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
English Language requirements:
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
*The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications
Full UK Fee: £15,350
Full International Fee: £23,950
Scholarships and Discounts
ADDITIONAL COSTS
There are no Additional Costs
* At Northumbria we are strongly committed to protecting the privacy of personal data. To view the University’s Privacy Notice please click here
Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.
BM9716 -
Business Statistics and Data Analytics (Core,20 Credits)
In this module you will learn about how to use statistical tools and analytical software in Business Analysis. You will learn the necessary skills to make sure that processes run efficiently, particularly with the application of these statistical analytical tools in real business cases by taking into consideration all the face of opportunities and challenges arising from the worldwide reach of business. You will gain the basic and the essential knowledge in addition to practical analytical skills to think as a professional business analyst, project manager, operations analyst,
digital analytics specialist or data analytics consultant in a globalised digital environment. Moreover, you will discover the basic analytical statistical thinking of data analysis in business and put your learning into practice by applying it to real case studies which will help you to gain experience with the recent issues in business and digital market. Business Statistics and Data Analytics work hand-in-hand, because analytics turns data into insights that guide intelligent business decisions. You will learn how to discover and create knowledge from data analysis as well as data preparation, data visualization, statistical analysis and other advanced analytics tools by using SPSS and applying one of the most famous analytics tools “SAS software” which is known as Analytics Leader. This course will help you in understanding business statistical analysis, develop your data analysis skills and will qualify you to work in organisations and help them to achieve their digital transformation goals.
BM9717 -
Data Management and Visualization (Core,20 Credits)
In this module, you will discover what data is and think about what questions you have that can be answered by the data – even if you’ve never thought about data before. Based on existing data, you will learn to develop a research question, describe the variables and their relationships, calculate basic statistics, and present your results clearly. This module is designed to teach you to handle data programmatically, without being software engineers. By the end of the module, you will be able to use one of the powerful data analysis tools – R – to manage and visualize your data, including how to deal with missing data, variable groups, and graphs. Throughout the module, you will share your progress with others to gain valuable feedback, while also learning how your peers use data to answer their own questions.
More informationBM9718 -
Research Methods and Analytics for Business Practice (Core,20 Credits)
In this module you will learn about a comprehensive range of research methods and business analytics techniques. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s Dissertation, Consultancy Project or Management Enquiry. By the end of the module you will know how to apply both quantitative and qualitative data collection and business analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.
Furthermore, this module will provide clear, critical, and analysis of data, you will also be able to consider the use of analytics implementation skills, where you will be introduced to analytics software such as SPSS. SPSS statistics analysis is one of the powerful solutions that is designed to help businesses and researchers to solve problems by various methods (geospatial analysis, predictive analytics and hypothesis testing).
BM9719 -
Forecasting and Predictive Analytics (Core,20 Credits)
This module aims at educating you in the field of forecasting and predictive analytics to respond to the job market needs using a variety of methodologies. Your journey shall be a quest to distinguish the "true" signal from a universe of "noise" through the lenses of forecasting and predictive analytics. To be more specific, this module covers the typical methodological steps of a prediction exercise, statistical modelling, and artificial intelligence methodologies for prediction via applications in different business settings. This modules teaches you fundamental techniques used for predictive analytics: regression, classification, clustering, Bayesian and other machine learning approaches and models. You will learn how to perform forecasting using time-based data to predict future values from a model. You will get practice with classification and use various techniques for clustering and linear regression to solve common business problems; as well as learn techniques for assessing the effectiveness of your solutions.
More informationBM9720 -
Analytics for Competitive Advantage (Core,20 Credits)
This module prepares you to develop competitive business strategies by developing key “hard” skills that are essential in a competitive landscape. In this module you will learn how to use marketing and supply chain analytics to progress your skills on enhancing the functional performance of a modern business. This includes specialised approaches, methods, and techniques that complement your learning with R analytics, SPSS, and SAS in the previous modules. You will be introduced to competitiveness techniques that help you automate, inform, and strategize business processes and enhance the overall value chain. You will practice business analytics in key business areas such as logistics, operations, marketing, and decision support systems. This learning-by-doing (action learning) philosophy will enable you to use “passive” and “active” business analytics to enhance your skills for competitiveness and strategizing. Examples of passive analytics software included in this module are KISSmetrics, RetentionGrid, Metrilo, Clicky, and Adobe Marketing Cloud. Each of them will be demonstrated using a practical case study in four functional areas, including procurement/ inbound logistics, operations, marketing, and after sale services.
To strengthen this application of analytics to organisational competitiveness and the pursuit of competitive advantage, you will also participate in a business simulation where you will be exposed to cross-functional business decision making in the pursuit of a competitive business strategy.
A prominent theme throughout this module is to give you experience in contemporary analytics software applications used in the key business functions, and by doing so, this will enhance your employability for graduate-entry analytics roles. In addition to being able to provide critical analysis of data, you will also be able to consider the business implementation and communication skills required. This module emphasises the development of practical skills and techniques required by businesses to help them in strategizing their operations. You will also develop “soft skills” relating to communication and conflict resolution as well as enhancing your knowledge of commercialisation and market positioning strategies.
GA7000 -
Academic Language Skills for Postgraduate Business Students (Core – for International and EU students only,0 Credits)
Studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This
module is designed to support your transition to postgraduate level study in the use and practice of subject specific skills around assessments
and teaching provision in your chosen subject. The overall aim of this module is to further develop your abilities to read and study effectively
for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your
use and application of language and communications skills suitable for a postgraduate level of study.
The topics you will cover on the module include:
• Understanding postgraduate assignment briefs.
• Developing advanced academic writing skills, including citation, paraphrasing, and summarising.
• Practising advanced ‘critical reading’ and ‘critical writing’
• Planning and structuring postgraduate level academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Speaking in postgraduate seminar presentations.
• Presenting your ideas
• Giving discipline-related postgraduate level academic presentations, experiencing peer observation, and receiving formative feedback.
• Postgraduate level speed reading techniques.
• Developing self-reflection skills.
MK9711 -
Developing Leadership Capability for Professional Practice (Core,20 Credits)
This module engages you in personal and professional development in order that you develop and hone your teamworking, management and leadership skills, capabilities and attributes, and in so doing, enhance your employability. On this module, you will not only prepare for your first job after you graduate but also kickstart your commitment to life-long personal and professional learning. In the first part of the module you will be supported in a self-analysis by a range of activities, including the completion of self-administered tool-kits to demonstrate an increased self-awareness and self-understanding. This will also involve applying theoretical frameworks and researching contemporary literature for a more in-depth understanding of self. A key outcome of this process is how you will be able to exploit this development in order to lead, and manage, more effectively in your future careers. The second part of the module contains activities which enable you to build on your self-analysis and explore further your strengths, weaknesses and areas for development in the context of your career development plans. You will receive guidance on how to craft professional, postgraduate CVs, LinkeIn profiles, and supporting documentation to meet the needs of employer. Furthermore, you will use your understanding of self to help you to understand the key issues and specific challenges that you face, with your skills profile, in relation to your employability prospects in your target profession/industry/sector. This will also include the development of knowledge into the global graduate market, (including routes such as self-employment and developing your career with an existing employer) drawing upon local, national and international examples.
More informationNX0470 -
Applied Management Work Investigation (Optional,60 Credits)
You will undertake a group consultancy project within the Business Clinic during the first semester of your second year of Masters’ study (NX0479). Through your work-based experience, you will develop ability as a problem solver with valued investigative, theoretical and practical business skills. This will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. This second semester module will involve the development of the client oriented management report and presentation alongside an individual literature review and personal reflection.
The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:
• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.
In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.
The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.
NX0479 -
Business Clinic PG Group Consultancy Project (Core,60 Credits)
As a student enrolled on one of the 2-year Advanced Practice Programmes you may undertake a group consultancy project within the first semester of your second years of Masters’ study. Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.
The content of the work-based experience will be unique to you as a group of participants. The nature and scope of the area of student investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:
• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.
Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to academic mentors (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (NX0470), you will provide a substantial management investigation report on the business related issue emerging from this consultancy, alongside a personal reflective statement.
*Those students who do not achieve a mark 80% or more will not progress to NX0470 but will progress to the Masters Dissertation or Management Enquiry Module.
NX0480 -
The Newcastle Business School Masters Dissertation (Optional,60 Credits)
In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 15000 word Masters dissertation. The areas included are:
• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings
NX9734 -
Masters' Management Enquiry (Optional,60 Credits)
The Masters’ Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed
work commensurate with a capstone module and is offered as an alternative to the Masters’ Dissertation and Masters’ Consultancy Project.
The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your
discipline (this enquiry has to be discipline specific), and to integrate the knowledge you have developed during your programme to explore
the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and
questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable
employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and
influence, discovery, initiative, problem-solving and analysis.
The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission
which is a single 15,000 word report.
Part A (35%, 5,000-5,500 words)
Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the
discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is
expected that you will apply non-verbatim documented conversation and provide evidence of the key ideas emerging within the submitted
enquiry report (e.g. within the appendices).
Review: Critically examining the academic and practitioner literature to support the exploration, displaying an ability to critically assess and
appraise the knowledge of your discipline related to a specific key issue arising from your exploration.
Part B (65%, 9,500-10,000 words)
Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing
further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews
with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate,
ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry.
Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key
findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing
practice to show how the recommendations would potentially affect workplace professional decision making.
The following alternative study options are available for this course:
Sep start
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Full time Courses are primarily delivered via on-campus face to face learning but could include elements of online learning. Most courses run as planned and as promoted on our website and via our marketing materials, but if there are any substantial changes (as determined by the Competition and Markets Authority) to a course or there is the potential that course may be withdrawn, we will notify all affected applicants as soon as possible with advice and guidance regarding their options. It is also important to be aware that optional modules listed on course pages may be subject to change depending on uptake numbers each year.
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